Athletics Kenya has set in motion plans of executing strategic corporate parnerships ahead of the upcoming athletics competition season.
The executive leadership of Athletics Kenya (AK), led by President Lt. Gen. (Rtd) Jackson Tuwei, held a productive meeting ,Monday November 2nd, 2026 with sports gaming firm Betika’s Head of Brands, Mr. Eric Mwiti, at Riadha House to deliberate on strategic corporate partnerships ahead of the upcoming athletics competitions.
During the meeting, that was also attended by AK top officials among them Treasurer David Miano, Chief Administrative Officer (CAO) Susan Kamau, Executive Member Barnaba Korir, and Assistant Treasurer Dimmy Kisalu among others deliberated on how to run the upcom8ng season.
The discussions centered on strengthening brand synergies, expanding sponsorship frameworks for local track and field events, and enhancing support channels for grassroots athlete development pathways across the country ahead of a busy national and international calendar.
Athletics Kenya has already released its 2026–2027 competition calendar, outlining a comprehensive programme of cross-country, track and field, road running, mountain running and other athletics events scheduled locally and internationally.
The season got underway last Saturday, October 24, 2026, with the first Athletics Kenya Cross Country Weekend Meeting held at Machakos Teachers Training College. The series will continue across different venues as athletes prepare for national championships, continental competitions and other major events.
The calendar also features key competitions, including the National Cross Country Championships, National Track and Field Championships, trials for major international events and several road races and community athletics activities aimed at promoting participation and developing talent across the country.
On the international front, Kenyan athletes will be targeting major championships, including the 2027 World Athletics Championships in Beijing, China, and the African Games in Cairo, Egypt, alongside other continental and global competitions.